Viauki Life Coaching and Hypnosis

by Loredana Salutari

When Your Job Title Is No Longer Who You Are

Rethinking professional identity on job networking platforms

Many professionals feel an unexpected discomfort when updating their profile on platforms like LinkedIn.
Not because they lack skills or experience — but because the words no longer fit.

They hesitate.
They rewrite the headline five times.
They postpone clicking “save”.

What’s often happening underneath is not a writing problem, but an identity shift.

Role is not identity

A job title describes a role.
A professional identity describes a contribution.

Yet most profiles still follow a formula that silently confuses the two:

Name – Role at Company

This format is familiar and socially accepted, but it also anchors a person’s value to a temporary position. When roles change, companies merge, or careers evolve, the profile starts to feel fragile — or even false.

Many people sense this intuitively, but don’t know how to articulate themselves differently without feeling exposed or disloyal.

Why this matters, especially in times of change

When work environments become unstable — restructuring, mergers, layoffs, internal shifts — professionals often realize that their online presence reflects where they were, not who they are becoming.

This creates tension:

  • “If I change my profile, what does it say about my loyalty?”
  • “If I don’t change it, am I hiding?”
  • “Who am I, professionally, beyond this role?”

These are not branding questions.
They are clarity questions.

From role-based to contribution-based positioning

A more resilient way of presenting oneself is to focus on what you bring, not only where you currently sit.

Compare:

Software Requirements Engineer at Company X

with:

Software professional specializing in complex, safety-critical systems, working at the intersection of stakeholders, constraints, and long-term reliability.

The second version does not deny the current role — it contextualizes it.
It signals expertise, thinking style, and value, without tying identity to a single organizational structure.

This shift is subtle, but powerful.

A note on discretion and digital exposure

There is another, often overlooked benefit to this approach.

Profiles overloaded with specific internal details — tools, processes, sensitive responsibilities — can unintentionally increase exposure to digital risks, including targeted phishing or social engineering. While organizations are responsible for cybersecurity training, individuals also shape their own digital footprint.

Clarity does not require overexposure.
Precision does not require disclosure.

Focusing on contribution rather than internal specifics supports both professional positioning and digital discretion.

The “About” section as a mirror, not a performance

The “About” section is often treated as a mini-CV or a motivational speech. Neither is necessary.

This space works best when it answers quieter questions:

  • How do you approach complexity?
  • What kind of environments help you do your best work?
  • How do you typically collaborate, decide, or navigate uncertainty?

Potential collaborators, employers, and partners are not only scanning for skills — they are sensing fit.

A clear “About” section does not try to impress.
It helps the right people recognize themselves in how you think and work.

Visuals speak before words

Profile images and background visuals communicate long before text is read.
They convey posture, tone, and belonging.

This is not about perfection or personal branding trends.
It’s about coherence: does the image support the professional identity you are expressing, or contradict it?

Alignment here reduces internal friction — and that shows.

A closing reflection

If updating your professional profile feels uncomfortable, that discomfort is not a flaw.
It is information.

Often, it signals that your professional identity has evolved faster than the role you currently occupy — or faster than the language you’ve been using to describe yourself.

Before rewriting your profile, it can be worth asking a simpler question:

Who am I allowed to be professionally, beyond my current title?

Clarity tends to follow.

Coach Loredana Salutari

The author

Loredana Salutari

Professional Life Coach

If these reflections resonate, you may find continuity in my LinkedIn newsletter Realigned: Work with Purpose, where I explore similar themes through real-world stories and professional scenarios.